Welcome to Anyway! We're so happy you're trying our fun socks!

Hi there! My name is Jen Higgins and I’m the owner of Anyway Socks. It’s so nice to meet you!

Anyway Socks is a mismatched sock company with a purpose. Each set of socks is a little wild, a little fun, and designed to spark conversation—and maybe even healing.

I started Anyway Socks because of a nickname and a mission. Back when we first got the idea, our original name was Bisoxual, inspired by my habit of always kicking off my shoes and never wearing matching socks. My co-founder, Kevin, coined the term as a joke—and it stuck! But in 2024, we rebranded to Anyway to better reflect the heart behind our business.

You see, in 2020, I lost my best friend in a tragic car accident. The crash was partly rooted in the trauma she had endured from an abusive relationship. She was a nurse, full of light and laughter. Losing her changed everything. I wanted to honor her strength, her story, and her spirit.

We value strength, individuality, and healing.
We believe that getting out of a bad situation takes immense courage.

That’s where our name comes from: leave ANY WAY you can.

We honor that moment—the one where someone might grab what they can, even just the mismatched socks on the floor, and finally walk out the door. 

We’re here to celebrate that strength.

Our products are unique because each set includes THREE socks, not just two! With three socks, you have three ways to wear them. More choice. More freedom. More fun.

It’s a little thing with a big message: Wear them any way you want. Be who you are. There’s no “right” way here.

And we don’t just talk—we give back. At least 10% of our gross revenue goes to domestic abuse shelters. We want to support as many organizations as we can, and we’d love your help spreading the word.

I can’t wait to hear what you think! Thanks for stopping by. Whether you're here for the socks, the story, or both—we’re so glad you found us.

Love,
Jen